The Tea about Dramas

     For my film opening, I've decided to work with dramas.
     Dramas are extremely important and take up a large chunk of the film world.  These films are a largely popular type of movie, and include a variety of films.  They typically rely on the use of heavy character development, showing how the characters deal with their problems and overcome them.  These films also include lots of emotion, and many of them work to challenge stereotypes.  A lot of dramas focus on relevant societal issues and concerns, drawing attention to the matters.  There are a multitude of sub-genres to dramas, some being crime and war movies, melodramas, epics, and romantic dramas.  Because of this, the target audience varies by sub-genre, but are typically geared towards mature teenagers and young adults, as well as older adults.   Since most of them include mature content, drama films are typically rated R or at least PG-13, forcing the target age range to be older teenagers and adults.
      Since dramas rely so much on their emotional appeal, they are often marketed by using emotional trailers that preview the plot of the film; many dramas also make use of big name actors to increase interest.  A lot of dramas are also based off of books, which is helpful for marketing purposes as well.  When people see that a movie is based off of a successful book, they become intrigued and interest in the film grows.
     Overall, the variety of drama films makes figuring out marketing and planning difficult, but the themes of high emotion and strong focus on characters will help to narrow down my ideas.


SOURCES:
https://www.filmsite.org/dramafilms.html
https://www.filmbug.com/dictionary/drama-movies.php
https://www.slideshare.net/ebonypeart/target-audience-16706479